Connect with us

Tech

How Brands are Using AI in Marketing?

Published

on

Using AI

Remember! We used to admire the use of AI in sci-fi books or movies. Who would have anticipated we would witness its growing use in real-life scenarios? 

As per the Statista report, the Artificial Intelligence market size is expected to reach US$184 Bn in 2024 and is estimated to show a CAGR of 28.46% from 2024 to 2030 to reach US$ 826.70 Bn by 2030. 

Today, many brands increasingly use AI to boost their business growth and provide a great customer experience. From customer targeting to predicting market trends to programmatic advertising, brands use AI marketing on a large scale. 

Result? More customer engagement, cost cuts, competitive advantage, optimized campaigns, and more business growth. Let’s look at how big brands are using AI as a marketing tool.

Here are Some Examples of How Brands are Using AI in Marketing Today

Here are some of the real-life examples depicting how popular business brands use AI for marketing in their growth operations: 

1. Starbucks

Starbucks, a globally recognized coffee brand, is utilizing the power of AI to enhance business growth and improve customer experience. Starbucks used the power of data analytics and AI to gather data related to target customers, product performance, etc. 

It helped the brand to know about the audience’s preferences in the market. Talking about its AI initiatives, Starbucks introduced the Deep Brew project which facilitated the coffee brand to optimize store labor allocations and ensure a personalized engine. 

As a result of using AI in marketing, Starbucks has grown by 30% in terms of ROI and 15% in customer engagement. Indeed, it is amazing, isn’t it?

2. Adidas

Adidas has used AI innovation in personalized email marketing to boost customer engagement. It helps the consumer goods company to communicate with clients dynamically. Moreover, the brand keeps track of customer data to get deeper insights into consumer preferences and engagement patterns. 

Not just this, Adidas relies on complex algorithms to offer personalized product recommendations as per the unique style or preferences of customers. The company also focuses on the behavioral traits of consumers to ensure timely communication with high adaptability. 

3. Nike 

Like many brands, Nike has taken the benefits of AI innovation to level up the overall customer experience. The brand offers an app that employs augmented reality technology to suggest accurate shoe fittings to customers after scanning their feet using a mobile camera. 

Using its data analytics teams, Nike gathers important customer data to define its target audience. Additionally, the footwear brand makes use of personal virtual assistants and customer engagement programs to boost conversion rates & connect with customers in a personalized way. 

With the use of AI, Nike has seen a big growth in its revenue over the years. For 2024, its value stood at $51.581Bn. 

4. NetFlix

Netflix, the online streaming giant, saw a jump of 79% in terms of its net income in 2024. And the number has reached the mark of $2.3bn due to the addition of 9.3m subscribers over the last quarter. 

You might wonder, “How did Netflix achieve such growth amid competition?” It gathers customers’ data about what movies or TV shows they watch and the way they interact with their service.

While doing so, they use AI to gather important customer insights to offer personalized recommendations about the movies or TV shows they should watch. 

5. Amazon 

The e-commerce giant, Amazon, has seen unprecedented growth due to the use of AI in marketing. First off, it collects users’ data using AI algorithms to show them personalized recommendations based on their past shopping patterns. 

It also ensures an effortless shopping experience for its customers with the help of voice-controlled digital assistants. 

The eCommerce company relies on AI & NLP to understand the intent behind search queries. It facilitates the brand to provide targeted search results to users. Also, it utilizes AI in optimizing product listings using the right keywords to suggest relevant products to users in search results. 

Amazon also employs AI technology in sales forecasting and inventory management. It helps it to make optimal decisions related to product procurement and pricing as per the market trends. Moreover, it also uses AI to optimize its supply chain to offer customers an excellent shopping experience. 

In 2023, Amazon enjoyed a market share of 37.6 percent in the US and the use of AI contributed to its growth significantly. 

6. Coca-Cola 

Coca-Cola has made the best use of generative AI technology to blend its marketing campaigns with creativity. Whether it is about using a chatbot for local search results, lead generation, or experiential marketing, Coca-Cola has set a fine-tuning with the target audience. 

After tying up with OpenAI, Coca-Cola organized a contest based on the user-generated content. Through this, it invited creators to participate in the Create Real Magic Contest, to showcase their creative & unique artwork using GPT-4 and DALL-E. 

It offered the artists a chance to be displayed on the brand’s digital billboards in New York and London. Coca-Cola also pushed its video marketing campaign, Real Magic in Masterpiece, to allow artists to feature in reimagined art. 

The company now depends on AI sources to create over 32% of its content. And it has contributed considerably to its growth. 

7. Sephora

Sephora comprehended the usefulness of AI at an early stage to improve customer experience. It decoded the problems visitors face in selecting the right cosmetic products from a wide range of entries on its website. That’s why it’s been relying on chatbots to serve its customers with a personalized touch. 

Customers can raise their product-related queries to chatbots and they can get appropriate answers, along with recommendations. Following the success of Sephora’s adoption of chatbots, the beauty brand introduced its chatbot-driven shopping experience through Facebook Messenger. 

Thanks to this, customers can now choose personalized products based on specific colors, along with enjoying tips from make-up experts. With the adoption of AI technologies, Sephora witnessed a net growth of USD 580 Mn to USD 3 Bn from 2016 to 2022. It simply multiplied its growth by 4 times during these six years. 

8. MasterCard

MasterCard is another brand that uses the power of AI in its marketing campaigns. It relies on its proprietary Digital Engine to collect important customer data by analyzing real-time online conversations. 

As a result, the financial giant gets to know about the emerging micro-trends. Out of this, choosing the relevant trends becomes easy as per the company’s interests. 

After this, the marketing team can take the lead and engage with the prospective clients with its content and ad campaigns. By using this strategy, MasterCard manages to generate high CTR and engagement rates. 

For instance, Mastercard collaborated with a national airline using AI technologies. It led to positive results with the CTR and engagement rates spiking by 37% and 43% respectively. 

9. Spotify

The music streaming company, Spotify, uses predictive algorithms to track users’ data. After studying how they interact with the app, they collect valuable data about them. Following this, they optimize their models and cater to the evolving business requirements in the competitive landscape. 

Thus, the marketing team of Spotify put in their efforts to ensure the best customer experience for their visitors. And it becomes quite convenient for them to experience high conversion rates. 

As a result, Spotify’s premium user base has seen a consistent increase globally and it reached 236 million by Q4 of 2023.

10. PayPal

PayPal framed a predictive model to gather information about the number of active and inactive users. Using the exploratory data analysis (EDA), it studied the historical churn data and collected important data about users’ churn patterns. 

It gives its marketing team the required space to plan strategies and take appropriate action to entice the target audience with personalized content. 

Conclusion 

Now, you know how AI can help brands revolutionize their marketing campaigns and grow well. Hence, businesses must consult professional digital marketing services to embrace AI technologies for a revenue boost. 

At Aspire Globus, we offer outsource digital marketing services by considering the custom needs of different businesses. We use predictive algorithms to identify industry-specific market trends for business growth. 

Our professionals employ the latest AI tools and data analytics strategies to gather customers’ data necessary to design personalized marketing campaigns. Thus, we focus on a data-driven approach to help businesses grow beyond their expectations. 

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech

Streamlining Construction Project Management with Acumatica

Published

on

Construction Project

Construction projects are often complex undertakings involving numerous stakeholders, intricate processes, and tight deadlines. Effective project management is crucial to ensure successful completion within budget and on schedule. Acumatica, a cloud-based ERP solution, offers a comprehensive suite of tools specifically designed to streamline construction project management and enhance operational efficiency.

Key Benefits of Acumatica for Construction Project Management

  • Centralized Project Management: Acumatica provides a centralized platform for managing all aspects of a construction project, from planning and budgeting to execution and reporting. This eliminates the need for disparate systems and manual processes, ensuring a seamless workflow.
  • Improved Collaboration: With Acumatica, all project stakeholders can access real-time information and collaborate effectively. This reduces communication gaps, improves decision-making, and fosters accountability.
  • Enhanced Visibility and Control: Acumatica offers robust reporting and analytics capabilities, providing project managers with a clear overview of project progress, costs, and resource utilization. This enables proactive decision-making and risk mitigation.
  • Streamlined Financial Management: Acumatica integrates seamlessly with construction-specific accounting practices, including job costing, progress billing, and lien waivers. This streamlines financial processes and improves accuracy.
  • Mobile Accessibility: Acumatica’s cloud-based nature allows project teams to access project information and collaborate from anywhere, anytime. This enhances productivity and flexibility.

Core Acumatica Features for Construction Project Management

  • Project Planning and Scheduling: Create detailed project plans, assign tasks, and track progress against established timelines.
  • Resource Management: Manage equipment, materials, and labor resources efficiently to optimize project costs and delivery.
  • Cost Control and Budgeting: Track project expenses against budgets, identify cost variances, and implement corrective measures.
  • Document Management: Store and manage all project-related documents, including contracts, drawings, and correspondence.
  • Time and Attendance Tracking: Accurately capture employee hours worked on specific projects to ensure accurate payroll and billing.
  • Progress Billing and Invoicing: Generate progress payments and invoices based on project milestones and work completed.

By leveraging Acumatica’s powerful capabilities, construction companies can streamline their operations, improve project outcomes, and gain a competitive edge in today’s demanding market.

Continue Reading

Tech

How to Create Consistent Characters with AI Using PicLumen to Generate Pictures

Published

on

PicLumen

Developing steady characters is one of the basic principles of the narrative in different genres including prose, comics, movies, and computer games. Techniques such as PICLUMEN which has developed from artificial intelligence (AI); have changed this course making it easier for students to produce as well as consistent character AI. The following article explores how AI can be of help in establishing the characters’ homogeneity and how PicLumen which is an image-to-image AI tool will be of great value in this aspect. 

Understanding Character Consistency 

What is Character Consistency? 

Continuity again means that there is a flow and constancy of a character’s appearance, actions, and behavior during and within a story. Measurable component: The essence of a given character is straightforward and does actions that are always expected out of the character’s personality and development history. That cohesiveness is paramount when it comes to storytelling and creating an environment in which a fictional narrative can occur. 

Why is Character Consistency Important?

Reader Engagement: Characters with consistency are realistic and easy to remember to which the readers or viewers can easily relate to the story. 

Story Coherence: A consistent character makes the plot line to be fairly clear, and prevents some shocks that are given by contradictions like we saw with Walter White.

Brand Identity: Thus, franchises should ensure that all characters bear the same traits; otherwise, branding will not be as effective.

Some Elements of AI in Character Creation

AI in Visual Design

Artificial intelligence has advanced a lot when it comes to the aspect of visual design. Thanks to advances in AI, users are now able to create vivid images with the help of a computer to generate new images as well as to rework existing images in the given parameters. They both apply deeply.

Advantages of Using AI for Character Creation

With the use of AI in character creation, the following benefits are notable.

Efficiency: AI can take a short description of a character and can create many different looks for the same character in a short period and with less amount of work for the artists.

Precision: AI ensures that even the face and other appendages or accessories of the clothes put on by the character do not deviate from the planned design.

Creativity: AI is capable of giving artists alternatives and distinctions that artists did not think of and which make the design process richer. 

Introducing PicLumen

PicLumen is an enhanced image processing tool using deep learning to enhance the character images produced by the artists. Probably using advanced mathematical computations, PicLumen can turn simple sketches of characters or any other image into neat, clear artworks that resemble the targeted style and coherency.

Features of PicLumen

Image Transformation: PicLumen can do a rather simple drawing of a figure or an image and turn it into a high-quality work of art.

Style Consistency: Users can provide the style guide, or reference images and PicLumen will guarantee that all pictures generated will have this style.

Customizability: In particular, the PicLumen concept presupposes the opportunity to refine numerous aspects, including facial expressions, poses, costumes, and so on, so that the characters of narratives are diverse enough and adequate for various tasks.

The process of creating consistent characters using the tool PicLumen

Time to Establish Your Main Personality 

It should be noted that the proper preparation for designing characters with the help of PicLumen requires getting certain information about the character: physical appearance, behavior, and history. This primary step will help in determining the direction of the design process as well as to ensure that the creations of AI match the expectations.

Referenced Image Collection 

Bookmark pictures that are close to the vision of the character’s design, style, and details. These references will assist PicLumen in determining the style that you are looking to achieve as well as guarantee that the generated photos exhibit the same.

Organise picture images for acquisition using PicLumen.

Transfer your character sketches or the pictures of characters that you intend to draw to PicLumen. The AI will take these inputs and output pictures that are in the sourced style and are high quality. Further adjustments on the parameters can be made so that you get the right finish you need.

Review and Refine

Check the output pictures that are created to make sure that they meet the results that you want. PicLumen also supports iteration, thus making it easier for you to make adjustments in a way that makes all the character images rather uniform.

Implement Feedback 

In case you are in a group, discuss the generated pictures and make the required changes. Thanks to PicLumen’s connected interfaces, it is convenient to make changes in case the final images do not meet the collective vision of your project.

Case Study: PicLumen for a Graphic Novel

Let me illustrate how to apply the PicLumen concept to draw matching characters for a graphic novel intended for publication.

The Challenge

A writer of a graphic novel would want to bring in a new figure within the events narrated in the story, and this figure must be depicted with a certain appearance, and this appearance must remain consistent all through the comic. The costume of a character ought to be made in a way that is repeated throughout the dynamic scenes and facial actions.

The Solution

Initial Design: The author briefly outlines the main characteristics of the character and collects images that will fit the specified aesthetic.

AI Generation: These sketches along with the references are then uploaded to Piclumen through which different images of the character in various poses and expressions are created at high quality.

Refinement: The author evaluates the images created and tweaks them slightly to fit the character and the narrative backgrounds.

Finalization: These are the defining features or persistent images that are decided on and used consistently throughout the graphic novel maintaining the consistencies of the character.

YOU MAY ALSO LIKE: Transform Your Photos Instantly: Free Online AI Face Swap for Stunning Results

Conclusion

It is crucial for any narrative medium to create steady characters, and the help of AI instruments such as PicLumen contributes to this effectiveness. Consequently, integrating PicLumen’s image-to-image AI results in the creation of high-quality consistent frames of characters to help amplify narratives that in turn elicit emotions from the spectators. To find out more on how PicLumen can assist you in achieving this, especially concerning the characters, do check out https://www.piclumen.com/image-to-image-ai/

Continue Reading

Tech

Transform Your Photos Instantly: Free Online AI Face Swap for Stunning Results

Published

on

In today’s digital world, editing photos is no longer just for experts with costly software. Thanks to artificial intelligence, anyone can now change their photos with just a few clicks. One of the most thrilling developments in this area is AI Face Swap technology. Whether you want to have fun swapping faces with a friend or make a professional-looking edit, the options are endless. In 2024, the popularity of AI-powered face swaps is soaring, thanks to free online tools like AI Ease.

What is AI Ease?

AI Ease is a free, advanced online platform that makes face-swapping easy. It lets users quickly swap faces in their photos using AI technology. With a user-friendly interface, AI Ease simplifies photo editing, giving impressive results that even beginners can achieve. Whether you want to make fun edits for social media or professional-level changes, AI Ease has you covered.

How AI Ease Revolutionizes Face Swap Technology

What sets AI Ease apart from other face swap tools is its seamless integration of AI and machine learning algorithms. These advanced technologies ensure that face swaps look natural, with perfect alignment, skin tone matching, and realistic details. The result? Flawless transformations that can easily fool the untrained eye.

How AI Face Swap Works

At its core, AI Face Swap utilizes artificial intelligence to identify and analyze the face’s peculiarities. In AI a set of features such as eyes, nose, and mouth is targeted in a particular face and these features are superimposed on another face to produce an ideal blend. The finesse in the tool stems from the ability to map out facial features and providentially reconstruct the similar image on the swapped face.

Image Processing: The Magic Behind the Scenes

When you upload a photo to AI Ease, the system quickly analyzes the image, identifies facial landmarks, and performs the swap in just seconds. The final image is processed in high quality, maintaining clarity and detail, so your swapped face looks as natural as possible.

Why Choose Free Online AI Face Swap?

One of the main reasons for choosing a free online face swap tool like AI Ease is accessibility. You don’t need to spend money on expensive software or hire a professional designer. AI Ease offers an easy-to-use solution that delivers professional-grade results at zero cost. Moreover, it’s available from any device, so you can access it wherever and whenever you want.

Cost-Effective Solution


AI Ease can be accessed with no charges that are unlike other faceswap applications which are sold on app stores for membership or charges once inside the application. This makes it favorable for anyone who seeks quick and cheaper solution to his or her problems.

Easy Accessibility and Instant Results


With AI Ease, there’s no need to wait. The tool’s instant processing delivers real-time results, ensuring that you get your edited photos in seconds.

Key Features of AI Ease

  • User-Friendly Interface: Even if you’re new to photo editing, AI Ease makes it easy to navigate.
  • Real-Time Results: The tool processes images in a matter of seconds.
  • High-Quality Image Processing: AI Ease ensures that the swapped faces retain high resolution.
  • Versatility: Whether it’s a group photo, a close-up, or a celebrity image, AI Ease can handle it all.

Step-by-Step Guide to Using AI Ease for Face Swap

Ready to transform your photos? Here’s how you can use AI Ease to swap faces instantly:

Step 1: Uploading Your Photo

Visit the AI Ease platform and simply upload the photo you want to edit.

Step 2: Selecting the Face for the Swap

Next, choose the face you want to swap into the image. You can either upload another photo or select from the tool’s face database.

Step 3: Applying the AI Face Swap

Hit the “swap” button, and let the AI do the magic. The tool will automatically process the image and swap the selected faces.

Step 4: Downloading Your Final Image

Once satisfied with the result, download your newly swapped image in high quality.

The Science Behind AI Face Swap: Deep Learning and Neural Networks

AI Face Swap technology uses a special kind of learning called deep learning, which helps the AI learn from many pictures of faces. The AI has networks that work like our brains and are taught to see the detailed parts of faces and match them perfectly when swapping faces.

Neural Networks: The Key Part of AI Face Swap

Neural networks are the main part of AI Face Swap, allowing it to recognize and make faces look very real.

Deep Learning’s Role in Face Recognition and Swapping

Deep learning allows AI systems to continuously improve their accuracy over time, making modern face swap tools more efficient and realistic.

Creative Uses of AI Face Swap

The applications of AI face swaps are as fun as they are endless. You can swap faces with your favorite celebrity, create hilarious photos with friends, or use them for social media content that grabs attention. The tool is also becoming a trend in the entertainment industry for creating movie edits and promotional materials.

Privacy Concerns and Ethical Considerations

With powerful tools come important duties. While AI face-swapping can be entertaining, it’s crucial to think about privacy and ethical issues. AI Ease makes sure your information is safe and advises users to respect others’ privacy and not use the technology for harmful reasons.

AI Ease vs. Other Face Swap Tools

Compared to paid tools, AI Ease offers several advantages, including its free access, easy interface, and high-quality results. While other tools might require subscriptions, AI Ease provides professional-grade features without any hidden costs.

Benefits of Using AI Face Swap

  • Time-Saving Technology: No more hours spent editing—AI Ease delivers results in seconds.
  • Endless Creativity: From fun edits to serious projects, the creative possibilities are limitless.
  • Enhanced Photo Editing Capabilities: The AI ensures a flawless blend between swapped faces.

Challenges and Limitations of AI Face Swap

Despite its many benefits, AI face-swapping isn’t perfect. Sometimes, highly complex images or unique face angles can cause glitches or unnatural results. However, tools like AI Ease are constantly improving, reducing these limitations over time.

Boost Your Social Media Presence with AI Face Swap

Planning to share something on social media and wish to get it viral? This is because photos that have been labelled as interesting and funny will catch your followers’ attention and will fit well into the news feed. One reason to try AI face swaps is that it will add the humorous touch to the posts which makes people share them.

Future of AI Face Swap Technology

The future of AI face-swapping is bright. With advancements in AI processing, we can expect more accurate and versatile face swaps, potentially moving into full video applications. The technology is rapidly evolving, promising even more stunning results in the near future.

Conclusion

as photo editing becomes more user-friendly, tools like AI Ease provide an ideal solution for quick and high-quality face swaps. Whether you’re using it for fun, creativity, or professional purposes, AI Ease allows users to easily turn their photo ideas into reality. With its straightforward interface, advanced AI, and free availability, AI Ease is the top choice for face swapping in 2024.

FAQs

What is AI Face Swap?

AI Face Swap is a tool that allows you to swap faces in photos using artificial intelligence to ensure natural-looking results.

Is AI Face Swap Safe to Use?

Yes, AI Ease cares about your privacy and makes sure that any information you upload is kept safe and not given to others.

Can I Use AI Face Swap for Commercial Purposes?
Yes, AI Ease allows users to use face-swapped photos for both personal and commercial purposes, depending on the image source.

How Fast Is AI Ease in Processing Photos?
AI Ease delivers instant results, usually within seconds of uploading and swapping faces.

Are There Any Limits to the Number of Swaps?
No, AI Ease allows unlimited face swaps without any cost or usage restrictions

Continue Reading

Trending